PROJECT PRETTY LITTLE SALON
Brief : To complete branding for a new salon opening in September 2019 - requirements: Logo design matching Salon design - advertising materials - flyers/business card design - pricing boards and more - please visit their website designed by myself : www.prettylittlesalon.com
LOGO DESIGN - PROCESS
The Client was looking for a floral - hand written style logo for her Salon, with pink's and greens as a colour palette - we initially started off with a few sketches. We picked out different elements of the sketches and put together the 1st draft (fig.1)
After a meeting we decided that the design wasn't quite perfect and needed some adjustments. Fig. 2. shows the design with the text fine tuned and connecting, along with the sign concept.
After another meeting and talks with the Sign Company we decided to change up the design as the original wasn't correct placement wise for the size of the Sign - Fig. 3 is the finished design and can be seen below as the final product!
LOGO DESIGN FOR WEB/OTHER
We also created a second simplifed logo to be used for web, social edia, signatures and advertising.
The client didn't initally ask for this - however I realised how useful this would be for other purposes.
Keeping with the theme we used the circle vector art from the signage logo and the lettering.
To the right is a pattern work created for background usage on web/printed products.
Supporting design work
After the initial branding/logo designs were complete, we then moved on to creating appointment cards, loyalty cards, prices and treatment leaflets, launch day flyers and more!
After the majority of the works were complete, I created a short video to be uploaded to the clients socials for the advertisement of the launch day - we just kept this simple and to the point.